How to Describe Your Business

Find out how you can boil down your business to a few keywords. Your business description is an essential marketing tool that allows your clients to understand what you do. Your business description should articulate your brand values. Always capture the solution you are providing the market when describing your business.

As a small business owner, you may find yourself facing the same question over and over when networking: “What exactly do you do?” You could give the long answer that you have ready for investors or loan officers, but that may overwhelm them and not really help you make a connection. Instead, prepare yourself by drilling down to the core of your business until you can identify four or five descriptive words.

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In theory, your five words could change based on who is asking for answers. For example, if the person you are talking to really wants to know why you do what you do rather than what you do, you need to have your brand values or your visionary words ready to go. If the person you are talking to falls within the parameters of your ideal customer, you need to have the customer benefits or unique value proposition at the ready.

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